January 14th, 2015 Design Graphics
The B.O.I.D. is an online journal where the best projects in a branding industry are carefully collected like real treasures. Eskimo was asked to help in developing a brand story and identity system.
This handsome work was inspired by the legend of the dragon who guards his jewels in a dark cave. B.O.I.D’s logo is based on traditional European heraldic dragon images but stylized by adding sharp edges and little angularity common for cave stones they have produced an extremely elegant identity program.
Photography by Anatoly Vasiliev
Illustration by Aleksey Baydakov